What Can You Do?
30/08/2005
banners, posters, leaflets, brochures, business cards, compliment slips . . . .
WHAT CAN YOU DO?
... banners, posters, leaflets, brochures, business cards, compliment slips - all can be used to promote your brand or company to new and existing customers.
Whereas pure advertising seeks to contact consumers through paid for placement in the media, targeted marketing is more personal and a more effective way to talk to your customers. It's the letter through the door, the sales brochure, the voucher they pick up in a store.
Your printer can be used to create material for:
* Direct mail
* Advertising
* Point of Sale
* Promotions
* Displays
For small businesses the advantages of targeted marketing are particularly appealing. Direct marketing, for example, is a growing medium with in which European companies invested a staggering €52.7 billion in 2002*. The reason behind this is that customised marketing is both highly targeted and cost-efficient. It can be personalised to your audience, is measurable from the responses you receive and is one of the most economical ways of acquiring and retaining customers.
If developed in house it is quick to turn around, easily tested by producing short print runs and flexible enough to change following feedback.
*FEDMA 2002
